Heels and a Hammer

So here we are!!  As I’m sure you’ve noticed the blog has been down for the last month, undergoing ‘construction’.  I have been busy in the background working with an amazing team designing my new brand, logo, and website.  I figured it was only fitting that my first blog post on the new website should be about our design process over the last few months.

First, I want to introduce you to the best group of creative minds I have worked with.  Braizen is a full-service branding and design firm by and for creatives based just outside of Atlanta, GA.  (that was a total bonus that they happened to be local! so I could bother them in person any time I wanted…hehe)

Ashley and Walter, the good looking and talented brother and sister team of the group, were my main designers through the projects.  They had me start my branding journey doing a little soul searching.  I got to pull together the fun stuff like color palettes I liked and other brand inspirations, but they also wanted legit stuff like a mission statement and answers to questions like “why does what you do matter?”  Holy crap!…I’m not sure it does! ahahahaha to anyone other than me anyway. LOL

Anyway, in all of their visual glory, they took all of that gibberish I wrote down and ‘pinned‘ and put together this mood board for my brand.  I loved it!  It pulled together all the things we had talked about: my affinity for the  color teal (without being overwhelming) warm metallics, nods to natural materials like wood to reference my background as a furniture maker, echoes of mid-century modern style, and undercurrents of inappropriate humor.

I signed off, let’s get started!

We went through a few different logo ideas, but I ultimately settled on this, the heel and hammer.  Cool evolution from first concept to final.  Isn’t it amazing how just the silhouette of a shoe can change the whole vibe from too ‘Betty Boop’ to ‘Sexy Chic’?

We played around with fonts as well, ultimately going with the one on the right.  Much more classic!

We got a little crazy with incorporating the ‘inappropriate’ side of my personality…

…but ultimately kept it PG.  My mouth will eventually give me away on it’s own.

Walter came up with some amazing patterns to go along with the logo as well.  I think they are so chic AND clever!! 

Love this modern woodgrain.

And the background to this is a classic lattice pattern…out of nails!  A-maz-ing. (I am going to have to turn these into pillows to sell on my Etsy site as some point.)

Then we took all of this and created my business cards and stationary.  (the edge of the business card is extra thick, colored teal.)

Here’s Walter doing the press check on the cards.  (Isn’t he sexy?…I’ll be honest, he could have designed a trashcan for my logo and I probably would have loved it coming from him.)

Gotta make sure that copper foil is just the right tone…

We had them printed at Henry & Co.  They did a fabulous job!!  Again, sticking local!

You check that card Walter, you check it so hard…whew.  Is it hot in here?….

What do you think?  I am so happy with the final look of the cards.  I need to have a big brand launch party just so I have an excuse to send out hand written invitations on my new stationary.

The woodgrain embossing on the backs on the cards and stationary is so subtle, but so striking.  And the copper foil gives the whole thing the touch of glamour I was looking for.  That’s me, oh so glamorous! 

Now, the blog.  We had such fun with this.  Walt did a gorgeous job with the look of the website.  No need posting a bunch of pictures of these since you can click on it all now. :)

(notice how close I am to Walt in this picture?… yep, I have officially become THAT boss…the kind that gets uncomfortably close to their employees)

One thing we did do was a fun questionnaire to incorporate into the ‘About’ section of the website.  We could’t use all of the questions/answers on the page, but they were all so fun I thought I’d share.

Q: What is your favorite color and why?

A: I don’t discriminate, but I am always attracted to shades of teal.

Q: What is your favorite type of wood and why?

A: Black Walnut.  The color is deep and rich and can stand alone with just an oil finish.  It can carry so many different grain colors that it goes with all other wood tones and décor.  So versatile and so timeless. Inappropriate answer: I like Walnut because it’s black and hard, like I like my men…

Q: What’s your favorite tool?

A: The Lathe.  My lathe brings me to a peaceful place.  I like that I don’t need a plan for the final product when I start, I can let the wood and the tool lead me.  It’s one of the more organic processes there is in woodworking, and for someone who is a planner, this can be quite cathartic.

Q: If you were a tool, what would you be?

A: John Mayer

Q: What do you like about your job?

A: Everything!!

Q: Who or what inspires you?

A: Nature, Pop Culture, Traveling, My Peers

Q: Do you have any pets, how many, names?

A: 4 furbabies: Tucker (my momma’s boy) Phoebe, our rescue, Hershey, my first born who wish’s she was still an only child, and Bailey, our 3 legged scare-dy cat

Q: Tea or Coffee?

A: Both?… Iced Chai Tea Latte with whole milk!

Q: Are you right or left-handed?

A: Ambidextrous, but dominant lefty. Inappropriate answer: depends on which side of the bed I’m on…

Q: What is your biggest pet peeve?

A: Indecisive or un-opinionated people.  I have a strong personality and I like to surround myself with people who can challenge me, in a good way.  Oh, and poor grammar.

Q: Night-in or night-out and what would you be doing?

A: Night in.  I have always been the ‘old lady’ of the group.  I am an introvert at heart, most people just don’t see me like that, but I am much happier when I can be alone, center myself, watch a movie and eat junk food.  As an only child, I crave time alone.

Q: If you had a snail that could magically grant wishes, what would you name it?

A: Norman the Wonder-Slug.

Q: What would your last meal be?

A: Fajitas Nachos covered in cheese dip.  And a HUGE margarita.

Q: When was the last time you did a summersault or cartwheel?

A: I did a lot more than that when I was a cheerleader.  I have a broken nose and a few fake teeth to prove it.

Q: How now brown cow?

A: “The human torch was denied a bank loan.”

Q: What is your guilty pleasure?

A: I have a scarf problem.  I need to live in a colder climate so I can validate the 60+ that I own.  Georgia was a bad choice…

Q: What was the greatest risk you have taken this past year?

A: Besides jumping out of a plane?…starting my own business.

Q: How many licks does it take to get to the center of a tootsie roll pop?

A: I have no idea, but I know my milkshake brings all the boys to the yard.

Q: Have you ever cried at a film, if so which one?

A: Of course! Anything with Vin Diesel.  His acting is just so bad…

Q: What is one quality you admire most in others?

A: Authenticity.  It is refreshing to be around people who know who they are, for the good and the bad.

Q: How do you have your eggs?

A: Eggs Benedict Style!

Q: Are you psychic in any way?

A: I have deja vu moments all the time!  Once I realize it, I know what will happen next…creepy.

Q: Do you have any hidden talents?

A: They’re hidden for a reason.

Q: What do you have in your pockets / purse?

A: Wallet, chap stick, business cards, extra hair-ties, and travel Kleenex.

Q: Do you play or just watch? :)

A: I coach. ;)

Q: Describe the perfect party.

A: Finger foods, signature cocktails, good music, and close friends who make you laugh. And a clean-up crew if I’m hosting.

Q: Is your bellybutton an innie or outie?

A: Wouldn’t you like to know

Q: What are some family’s traditions unique to yours?

A: My mom makes me banana pudding for my birthday every year.  I don’t really like cake.

Q: Up or down?

A: You’ve confused the ‘and’ with an ‘or’

Q: Baked or fried?

A: Fried.

Q: What is your favorite body part?

A: Hands. You can tell A LOT about a person by their hands.

Q: Do you throw bread for the ducks?

A: The signs clearly tell you NOT to do that.

Q: If you were reincarnated as an ice cream flavor, what would it be?

A: Sex Panther, it’s made with real bits of panther so you know it’s good.

Q: Do you believe in ghosts?

A: I believe in Joan Rivers.

Q: Who is your favorite designer?

A: Now: Jonathan Adler, Then: George Nakashima

Q: What is your favorite National Brand/Store for styling?

A: Budget-friendly accessories: Target and Home Goods

Staple Pieces: Crate&Barrel and West Elm

Budget-angering furnishings: Room&Board and Jonathan Adler

Q: What is your favorite local source for shopping?

A: I love hunting for vintage and custom pieces at Kudzu, Paris on Ponce, and Scott’s Antique Market in Atlanta.

Q: What would you do for a living if you didn’t need money?

A: This.

Yes Walter, I am sitting here right now looking at this pic brainstorming more companies I can start so I can hire you to do more work for me….but there will be a new dress code.  Shirtless Tuesdays!!!

Okay, okay, drool wiped away.  I truly want to say thank you to some of the most talented designers I have ever worked with.  I absolutely love the brand package you designed for me, but most of all I enjoyed every second working with you.  But don’t be sad it’s over, I won’t forget you little people when I am rich and famous. <3

 

Shavonda@AHomeFullOfColor - Ok so I sorta kinda totally completely fell in love with you and all the awesomeness that is this blog! I love it. The questionnaire was pure genius! My milkshake brings all the boys to the yard= best. answer. EVER!

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